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- Mure Printing, Inc. (Japan)
Products
Graphic Imaging
[Company Profile]
5-3-85, Asahi-machi, Takamatsu-shi, 760-0065
Tel. 087-822-2600
President and CEO: Masatada Mure
Establishment: February, 1950
Number of employees: 220 persons
Mure Printing Inc. has been making breakthroughs in positively developing business activities by including not only the Shikoku and Chugoku regions but also Tokyo and Osaka as its trade areas.Its Prepress Division has further improved operational efficiency by introducing Digital Konsensus Pro following Digital Konsensus.
What supports the smooth operation of a CTP work-flow is reliable halftone DDCP.
With the basic corporate principle of “customer first”, Mure Printing Inc. views “trust” as a corporate policy. What specific efforts has been made in its sales activities to realize this policy? Mr. Masatada Mure, president and CEO, says: “For approximately twenty years, we have been working to expand the range of business without being constrained by the conventional image of a printing company. For example, we not only deliver printed matters but also take a high value-added approach by providing ideas for sales promotion in addition. So, we have used “Planning division” for sales division, and we've been proceeding education for employees for them to create proposal-type sales activities.” He also says: “Now in this age of digitalization, one-source and multi-use ideas are absolutely essential as well. We have established “Digital Media Division” and focused on the production of Web sites, etc.”
Meanwhile, what Production divisions, including the Prepress Division, are required by customer are high quality, short delivery and low cost. The company has been improving both software and hardware to meet these requirements at a high level.
As for software, the company has been trying to develop excellent human resources, and has also obtained ISO9001 and ISO14001 certifications ahead of others. As for hardware, the company has attracted attention by introducing state-of-the-art equipment and devices.
As for printing presses, the company has an eight-color printer with a automatic ink density control function, a web offset press that enables side-by-side operation, and two DDCP machines, they are Digital Konsensus and Digital Konsensus Pro.
Mr. Masatoshi Tobita, leader of the Prepress Division, says: “In anticipation of the construction of a CTP work flow, we were initially trying to use ink jet output sheets as materials for final color confirmation by customers and as printing samples for printing operators, but we still had a question on quality... As you may know, color management has its own limits. So, we needed a reliable DDCP.” Mr. Keizo Ono, general manager of the same division, also emphasizes the importance of DDCP that reproduces halftone dots: “There is a cost advantage with ink jet proofreading, but we, the persons in charge, cannot have 100% confidence in it. We cannot check for moires or other similar problems unless samples are printed as halftone-dot materials.”
Customers have full confidence in Digi Kon Pro because it is advanced in all aspects including speed and quality.
When the second DDCP machine was required because the company had difficulty in meeting demand with one Digital Konsensus machine, Digital Konsensus Pro was first named as a candidate. Mr. Ono says: “It is true that we considered Digital Konsensus's actual good performance. But, of course, we weighed Digital Konsensus Pro against competitors' products.”
They compared the color shades and saturations of output sheets by bringing our data, and also gathered information from the printing companies that had already introduced Digital Konsensus Pro machines. Mr. Ono says: “Digital Konsensus Pro is superior in reproduction capability, and surprisingly enough, its speed is almost equal to what is written in the specifications. In actual operation, it is not unusual that products operate differently from what we imagine from the figures in brochures. But Digital Konsensus Pro is an exception.
” They also got to know about the high evaluations from the users of Digital Konsensus Pro, and decided to introduce it with confidence. Mr. Tobita also emphasizes the merits of Digital Konsensus Pro: “Because we are located in Shikoku, we have a time constraint to send proof papers to Tokyo by 17:00. On that point, Digital Konsensus Pro really helps us with its speed. Working efficiency has significantly improved because, with Digital Konsensus Pro, papers in all A sizes can be output and because the same allocation as CTP plate can be made.”
The company now most frequently uses output sheets from Digital Konsensus Pro as materials for final confirmation by customers and as printing samples, while it asks customers to review letter and design corrections using color copies and ink jet outputs. Mr. Ono says: “Color management accuracy has remarkably improved due to the realization of the variable density of halftone dots. Customers say that the quality of outputs from Digital Konsensus Pro is almost the same as that of printed materials, and have confidence in Digital Konsensus Pro.”
Digi Kon Pro occupies a very important place in the company’s strategies toward market expansion.
Mr. Mure says: “One of our corporate beliefs lies in a future-oriented attitude.” The company corroborated his words by introducing the latest RIP system “Prinergy” six months ago, and by constructing a PDF-based work flow. Mr. Tobita says: “I think that there are still few introduction cases in Japan, but this system has remarkably improved productivity and stability.” He relates a dream that an ideal work flow will be realized if the company's inter-base network is utilized and if Digital Konsensus Pro machines are installed in each branch office, and looks forward to the future: “It is true that we have a difficult cost problem under present circumstances. But, time may resolve the problem.”
Mr. Mure says: “I think that, from now on, we will position Tokyo as a more important market than before.” It seems that the existence value of Digital Konsensus Pro will further increase for the company, which has been making progress step by step.
Mure Printing, Inc. (Apr., 2003)
