Measuring Instruments
Color and Appearance

INAX Corporation: Use Spectrophotometers to insure consistent Color Quality for Home Products

Kärcher has been using spectrophotometers supplied by Konica Minolta Sensing for checking its incoming and outgoing goods since 2005.

When Pepperidge Farm installed Konica Minolta Sensing’s BC-10 Baking Contrast Meters, judging the color of baked goods became a cinch. According to Mike Davis, bakery technologist at Pepperidge Farm, evaluating color by eye isn’t as easy as many home bakers might think, in fact, he said it was a big challenge.

When it comes to foods, color and appearance are the most important first impressions, even before one’s olfactory sense is tickled with a pleasing aroma.

Did you know that Americans consume more peanut butter than any other country?

No two individuals will view or describe color exactly the same. Being able to discuss color based upon established color science principals and the use of color standards is paramount.

ColorMatrix is a global innovator of liquid colorant, additive and dosing technologies for the plastics industry.

With the increasing diversity of products, product recognition is becoming more important. Along with product design, color is one of the major factors in creating a product image. It has a great effect on market appeal and sales.