Promoting Reform of Corporate Culture and Communication
Konica Minolta's Approach
Background and Issues
Under its new medium-term management plan DX2022, the Konica Minolta Group reframes these major environmental changes as opportunities and is carrying out reforms. Our employees will implement these reforms, and the company recognizes that raising employee engagement to high levels and creating an organizational climate in which they can perform well is an important aspect in realizing our reforms.
When all Group employees share the Konica Minolta vision and tackle their jobs with enthusiasm, they are contributing to customers, which then leads to sustainable growth for Konica Minolta. To pursue these kinds of reforms in the organization, the company listens to the views of all of its employees and carries out improvements based on an understanding of its strengths and issues. The Group believes that this will lead to a corporate culture in which individuals can shine.
Key Measures and KPIs
Konica Minolta carries out a global employee survey (GES) to assess its organizational culture via employee engagement scores and then takes action to improve each organization to enhance the competitiveness of the entire Group.
|Employees engagement score||GES designing||GES designing||GES implementation
Problem identification and goal setting
|Improving engagement score
（Compared to FY2021）
Promoting Corporate Culture Reform
We would like to introduce the Konica Minolta Philosophy, which was newly organized in September 2020. Since we established Our Philosophy in 2003, the creation of new value has remained a steadfast management philosophy at Konica Minolta, and this will not change in the future. Our 6 Values are the essence of our innermost beliefs, our inherited DNA, and define how we go about our business and act towards all our partners. They articulate what we stand for and direct our decision making.
Practicing the Six Values of the Konica Minolta Philosophy
The Six Values of the Konica Minolta Philosophy are meant to be practiced by employees as a cornerstone of their daily activities. The Group believes this can lead to a continual supply of new value for society and customers, as indicated in the Philosophy.
RETHINK was chosen as the behavioral slogan to encourage each individual employee to take action to live up to the new Konica Minolta Philosophy, which adds “Imaging to the People” to the management vision. As each Konica Minolta Group employee “rethinks,” they help to power One Konica Minolta and accelerate the achievement of the long-term vision and medium-term management strategies. Konica Minolta also proposes the RETHINK concept to customers, seeking to grow together with them and contribute to society.
Konica Minolta Awards
Through its global award system (Business Contribution Awards, Transform Awards), Konica Minolta singles out cases worthy of commendation and seeks to share the same values Group-wide. This creates a culture of recognition and fosters a willingness to take up challenges. In particular, the Transform Awards recognize employee approaches and activities that involve taking on the challenge of creating new value and proposing new solutions for society and customers. They also encourage a global groundswell in which the entire company acquires the same expertise and utilizes it in the workplace.
Konica Minolta, Inc. reflects these principles in its human resources system so that employees always consider the Six Values in their actions. The Group is transforming its corporate culture to foster employee practice of the Six Values.
Transform Awards presentation
Organizational Culture Transformation
Since the corporate merger, Konica Minolta has sought to create opportunities for people who want to design their own work and are motivated to improve themselves.
For example, Konica Minolta recommends a discretionary workstyle, uses open job posting, and supports employees in their independent activities to create innovation.
Through these means, Konica Minolta has seen a 15% increase over the last three years in the percentage of employees who report that Konica Minolta has a culture that respects individuality. Thanks to these measures and activities, the company has seen a steady increase in the number of employees who support other employees taking action with their own ideas or getting actively involved in such activities, rather than trying to enforce conformity.
Internal Information Sharing
Group Communication Activated Through Multiple Channels
Since April 2017, Konica Minolta, Inc. has made available company facilities, such as employee cafeterias, as places for people from different departments to meet for activities like social meals. This allows diverse groups of employees to gather together, share ideas and create innovation.
The company helps to cover the cost of gatherings planned by employees and submitted to HR, with the aim of encouraging employees who want to break through organizational barriers and expand internal networking. The young mid-level employee community and cross-division engineering network that use this system are creating new ties within the company.
Human resource exchange event organized by employees
Utilizing the Intranet
Konica Minolta has established Konica Minolta Online (Japanese) and Online Global (English), each of which plays a central role in intra-Group communication. These sites are designed to promote the sharing of Group-wide policies, as well as information regarding individual Group companies. They also serve as a tool to facilitate the direct exchange of information and communication between top management and employees.
The content of these sites includes a message board for the President and CEO of Konica Minolta, Inc., which enables the president to send messages directly to all the employees of all of the Group companies.
Utilizing the Group-wide Publication
The Konica Minolta Group publishes a quarterly journal entitled Global Magazine (in Japanese, English and Chinese) and distributes it to its employees around the world. This publication presents information relevant to the entire Group from a worldwide perspective, extending beyond the borders of companies, organizations, and regions. In recent years, a web-based version of the magazine has been published on the website of Konica Minolta Online/Online Global, and videos are also used. The Group is strengthening interactive communication by offering tools such as a comment function and conducting reader surveys once a year.
Communication Coordinator System
Communication coordinators appointed at each Group company and division in Japan and key/global coordinators for each Group company around the world serve to communicate information relevant to their departments to the Group, and Group-wide information to their departments. By essentially acting as spokespersons for their workplace and company, these coordinators support the cultivation of a sense of Group unity, the assimilation of multiple vectors, and the demonstration of synergy by promoting communication.
Building Work Environments Where Employees Enjoy Job Satisfaction
Konica Minolta regularly conducts surveys on views about work and the workplace held by all of its employees worldwide, with the aim of maintaining work environments where employees experience job satisfaction, are fully engaged, and embrace challenges. In the 2017 survey, 75% of respondents worldwide gave a positive response regarding enthusiasm at work and their desire to take on challenges (sustainable engagement).*1
|Employees’ enthusiasm at work and their desire to take on challenges
- Percentage of employees who showed a positive opinion (upper two choices out of five options) on questions related to employees’ enthusiasm at work and their desire to take on challenges (sustainable engagement).
- Some of the content of the questionnaire in 2017 differed from that in 2015.
The survey was renamed the Global Employee Survey, “Your Voice,” and carried out in July 2021. The company uses this survey to gather opinions directly from employees, and to ascertain each organization’s strengths and areas for improvement, thereby enabling management to accurately grasp current conditions. This leads to action that further improves engagement.
In April 2021, 39 new graduates joined Konica Minolta, Inc. The overall turnover rate for fiscal 2019 was 3.2%. In addition, the rate of turnover within three years for employees who joined the company in 2017 was 8.9%.