Pink Ribbon Campaign in China
Konica Minolta Supports the Shanghai Project for Free Breast Cancer Screening
September 18, 2008
Konica Minolta Medical & Graphic (Shanghai) Co., Ltd. (hereinafter, "Konica Minolta'), a sales company for medical and printing equipment in China, has announced its support for the Shanghai Project for Free Breast Cancer Screening for 10,000 Women being carried out by the Fudan University Cancer Hospital in Shanghai, a leading cancer treatment center.
The Shanghai Project for Free Breast Cancer Screening for 10,000 Women will provide breast cancer screening for 10,000 women, each receiving three exams over five years. Started by the Fudan University Cancer Hospital in Shanghai, it is the first large-scale project of this nature in China. Konica Minolta is providing the X-ray diagnostic imaging supplies necessary for this screening.
In addition to X-rays, the screening also covers genetic testing and ultrasound exams. Konica Minolta also donated phase-contrast mammography (PCM) X-ray systems to the hospital at the end of 2006, and these will be used for the screening. The donated digital mammography PCM systems produce detailed X-ray images that can assist in the detection of very small early-stage tumors. They have been certified by the State Food and Drug Administration (SFDA) in China.
With the goal of promoting the Pink Ribbon Campaign in China, Konica Minolta also sponsored the Women's Health Forum held in Shanghai from October 2007 until March 2008. The forum offered an opportunity for Chinese women to learn about the importance of early detection and treatment of breast cancer, through regular screening.