Eco Vision 2050
Formulation of Eco Vision 2050 for a sustainable earth and society
In January 2009 Konica Minolta formulated Eco Vision 2050 as its long-term environmental vision. This vision guides Konica Minolta in the right direction to achieve its future objectives and fulfill its responsibility as a global corporation by contributing to a sustainable earth and society.
Konica Minolta created the Medium-Term Environmental Plan 2015 as a milestone marker toward the goals outlined in its Eco Vision 2050.
Eco Vision 2050
- Reduce CO2 emissions throughout the product life cycle by 80% by 2050, compared to 2005 levels
- Promote recycling and effective use of Earth’s limited resources
- Work to promote restoration and preservation of biodiversity
Approach to Setting Targets for CO2 Emissions in Eco Vision 2050
According to the Intergovernmental Panel on Climate Change (IPCC), greenhouse gas emissions in 2004 were 49 billion t-CO2, which, divided by a world population of 6.4 billion people, amounts to 7.66 t-CO2 per person per year. The amount of greenhouse gases that the earth can absorb naturally is thought to be 11.4 billion t-CO2. Divided by the projected population of 9.2 billion people in 2050, this means the earth could naturally absorb 1.24 t-CO2 per person in 2050. That is 80% less than current annual per capita emissions.
These estimates were used to determine the Eco Vision 2050 target of an 80% reduction in product lifecycle CO. emissions by 2050, compared to a fiscal 2005 baseline.
- *Backcasting: A way of thinking that involves defining a future action by sketching a desirable image of the future and a goal, and then looking back at the current situation from the perspective of that goal.
Medium-Term Environmental Plan 2015 and Three Green Activities
Konica Minolta has established its Medium-Term Environmental Plan 2015 as a milestone marker toward the goals outlined in Eco Vision 2050. The plan comprises specific approaches and targets for four objectives: preventing global warming, supporting a recycling-oriented society, reducing the risk of chemical substances, and restoring and preserving biodiversity. The Group has designated these objectives as goals for all of its businesses to pursue, and is incorporating them into its business plans while formulating specific measures for their achievement, with the overall aim to successfully carry out the Medium-Term Environmental Plan 2015.
Three Green Activities
Environmental innovations via Three Green Activities that support the Medium-Term Environmental Plan 2015
Konica Minolta is implementing Three Green Activities as part of its effort to realize the Medium-Term Environmental Plan 2015. First, the Green Products Certification System promotes the development of environmentally responsible products. Second, the Green Factory Certification System allows for a comprehensive evaluation of its production sites’ environmental activities. Third, Green Marketing activities ensure sales companies around the world make and execute environmental activity plans that are closely tied to their local areas. The Konica Minolta Group is working to bring about environmental innovations through the Three Green Activities.
Konica Minolta Environmental Mark
The Konica Minolta Environmental Mark expresses its commitment to promoting initiatives that reduce environmental impact in every phase of the business. The mark is used as a certification mark of products offering high environmental performance (Green Products Certification System) and environmentally considerate factories (Green Factory Certification System). Additionally, it will be used as a symbol of Green Marketing activities.
The three arches symbolize Green Products, Green Factories and Green Marketing — the core of our environmental activities. The arches rest on a green leaf — which represents the environment — forming a round Earth to convey this key message: “Konica Minolta is striving to fulfill its role on the planet as a bridge to a more sustainable society.”
Medium-Term Environmental Plan 2015 and Initiatives
|Objectives||Major Fiscal 2015 Targets (Base Year: Fiscal 2005*1)||Initiatives|
|Preventing global warming||CO2 emissions throughout product life cycle: Reduce by 20%|
|CO2 emissions from product usage: Reduce by 60%||•Develop new energy-saving technologies and incorporate them in products|
|CO2 emissions from manufacturing: Reduce by 10% (per unit of production)||•Improve energy efficiency by developing better production technologies•Achieve Green Factory Certification standards on a business unit basis|
|CO2 emissions from distribution: Reduce by 30% (per unit of distribution)||•Improve distribution efficiency through SCM*2|
|CO2 emissions from sales and service: Reduce by 50% (per unit of sales)||•Increase efficiency in sales and services|
|Supporting a recycling-oriented society||Petroleum-based resource usage: Reduce by 20% (per unit)||•Develop new technologies of resource conservation and incorporate them in products•Reduce the volume of waste from manufacturing activities by developing new production technologies•Reduce fuel consumption via more efficient sales and service activities|
|Packaging materials usage: Reduce by 25% (per unit of sales)||•Decrease the volume of product packaging|
|Waste discharged externally*3 from manufacturing: Reduce by 50% (per unit of production)||•Reduced production loss through better production technologies and production innovations (zero waste activities)•Achieve Green Factory Certification standards on a business unit basis|
|Product recycling: Build up product recycling systems in each region and aim for a recycling rate of 90% or more||•Optimize resource recovery systems in each region|
|Reducing the risk of chemical substances||Chemical substance management: Maintain strict management of chemical substances, including the entire supply chain*4||•Establish a new chemical substance management system|
|Atmospheric emissions of volatile organic compounds (VOCs): Reduce by 75% (environmental impact index*5)(per unit of production)||•Reduce VOC risk through better production technologies and production innovations•Achieve reduction plan on a business unit basis|
|Restoring and preserving biodiversity||Help restore and preserve biodiversity||•Create programs for biodiversity preservation and restoration|
*1. Many international frameworks use 1990 as a base year for greenhouse gas reduction targets. Konica Minolta, however, decided to use fiscal 2005 as its base year, as the result of a Group merger in 2003 and the considerable changes that have been made to its business portfolio since then.
*2. With respect to reducing the use of petroleum-based resources, the Group is carrying out initiatives based on three themes:
- The volume of resources used in products, such as plastic material—per unit of product sales volume
- The volume of waste, such as plastic material and solvents generated as loss during production—per unit of production.
- Fuel use for vehicles used during sales and service activities— per unit of sales
*3. Supply Chain Management (SCM): A method for effectively managing the flow of goods from procurement to production, and from sales to final product delivery to the customer.
*4. Waste discharged externally: Volume discharged outside Konica Minolta sites, obtained by subtracting the internally recycled and reduced volumes from the total waste generated in production processes.
*5. Supply chain: In this case, the process by which raw materials from upstream companies pass through component manufacturers and are delivered to Konica Minolta.
*6. Environmental impact index: An index unique to Konica Minolta designed to measure impact on the environment, obtained by multiplying VOC emission volume by a hazard factor (impact on human health and environmental impact) and a location factor.
Changed unit for indexes
Until now, Konica Minolta set its targets based on unit of sales as an index for assessing environmental impact reduction outcomes. However, such an index no longer reflects reduction outcomes appropriately due to exchange rate fluctuations and falling prices. Accordingly, in fiscal 2013 a switch has been made to unit of production, or another index that best suits each target, which is not influenced by these factors, to enable appropriate assessment of environmental impact reduction outcomes.