Kazuo Tashima establishes Nichi-Doku Shashinki Shoten (Japan-Germany Camera Company, later known as Minolta Co., Ltd.) to produce cameras in Japan, and launches its first camera product, Nifcalette, the following year
On November 11, 1928, the company that would be known as Minolta in later years opened its first factory in present-day Nishinomiya City, Hyogo Prefecture. The founder, Kazuo Tashima, who worked for an ad agency in Tokyo after graduating from university, returned to his hometown after Tokyo was hit by the Great Kanto Earthquake. During a visit to Europe, he discovered the great possibilities of optical equipment, which made him decide to start a company upon his return to Japan. In those days, there was no subcontracting system, and each small component was produced in-house under the guidance of engineers invited from Germany.