Konica Minolta Enhances Its Production Print Business in Korea
- Establishing the Group’s First Dedicated Production Print Sales Company -
Tokyo (September 1, 2016) - Konica Minolta, Inc. (Konica Minolta) today announced that it has established the Konica Minolta Group’s first dedicated production print (PP) sales company, Konica Minolta Pro Print Solutions Korea Ltd. (BPKR), in Seoul, Korea. BPKR has already started operating.
Purpose of the New Company
As part of its global strategy to promote PP business, Konica Minolta places importance on Korea, the second largest market in Asia, after China. Against the backdrop of a drastic increase in sales of color MFPs in the Korean PP market, demand is growing for higher printing performance and higher levels of service to ensure stable production of high-resolution and high-quality images.
While Konica Minolta did offer office equipment to Korean customers through local distributors, the company determined it critical to strengthen its sales and service operations by shifting to direct sales, especially in the PP market in which it sells digital printing and other printing systems. Thus, Konica Minolta established a dedicated PP sales company.
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With the establishment of the new company, Konica Minolta aims to
- offer support services for higher customer satisfaction and strengthen its operations in Korea, especially in Seoul, thereby securing the highest share of sales of digital printing systems on a unit basis in the Korean market; and
- launch products and services tailored to the needs of Korean customers by working in close cooperation with Kinko’s Korea Ltd., an on-demand printing company and a member of the Konica Minolta Group, to promote the PP business and expand its operations in the Korean market.
Overview of the New Company
|Konica Minolta Pro Print Solutions Korea Ltd.
|#401, 804 Eonjuro, Gangnam-Gu, Seoul, Korea
|Commencement of operation
|August 1, 2016
|100 million won
|Konica Minolta, Inc. 100%
|Import, sale, and after-sale service of digital printing systems including PP systems, and related consumables and parts
|Number of employees
|36 (in the first year)
Konica Minolta established BPKR as a wholly owned subsidiary in April 2016, and through BPKR, acquired the PP sales unit of its office equipment distributor in Korea, Taeheung Info Systems Co., Ltd. (headquartered in Seoul) in August 2016. At the same time, BPKR commenced sales operations.
Konica Minolta’s business technologies business in Korea
Konica Minolta, working with Sindoh Co., Ltd. (headquartered in Seoul), has maintained its leading position in the Korean market for A3 MFPs for office use. Konica Minolta aims to achieve the top position also in the Korean PP market, by combining the strength of BPKR with that of Sindoh Co., Ltd., which has strong connections with Korean family-owned business conglomerates, thereby establishing its presence in the business technologies business in Korea.
Taeheung Info Systems Co., Ltd. continues to serve as a distributor of Konica Minolta’s MFPs for office use.
Participation in a trade fair
BPKR is participating in K-PRINT WEEK 2016, a PP trade fair held in Korea from August 31 to September 3, 2016, to promote Konica Minolta’s digital printing systems and other products.
Under the brand proposition “Giving Shape to Ideas,” Konica Minolta will continue to offer solutions and technologies that are optimal for customer needs by leveraging its technological prowess in the PP area.