Maintaining and Enhancing Brand Value
The Konica Minolta Brand is an invaluable intangible asset, and we recognize that maintaining and enhancing the value of the brand is extremely significant in conducting our global business. To do this, we are taking active measures to maintain and enhance brand value.
The Intellectual Property Center files applications for trademarks and secures and maintains our rights in approximately 200 countries in order to protect the Konica Minolta Brand around the world.
In addition, we endeavor to enhance the image of the Konica Minolta Brand through our product designs. Our color MFP, the Aero DR Portable Solution, and other products won 2013 Good Design awards*8 in Japan. Overseas, our color MFP won the 2014 Red Dot Design award*9, one of the world’s most prestigious design awards, presented by the Design Zentrum Nordrhein Westfalen in Germany.
The Konica Minolta brand image is enhanced by designs including product designs that win prizes such as these and are the subject of design applications and acquisition of property rights in various countries.
For detailed information on the Good Design award, visit our website:
> Konica Minolta Wins Prestigious Good Design Awards 2013 for Eleven Models
For detailed information on the 2014 Red Dot Design award, visit our website:
> Konica Minolta's Seven MFPs Win Globally Prestigious “Red Dot Award: Product Design 2014”
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