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Konica Minolta Holdings, Inc.
Konica Minolta Business Technologies , Inc.
February 12, 2004

Konica Minolta Business Technologies Unveils a New Product Brand “bizhub”

Konica Minolta Business Technologies, Inc. (president: Yoshikatu Ota) proudly announces a new product brand for office equipment, “bizhub” which symbolizes “New KONICA MINOLTA.” This new brand will be used for MFP (multi-function peripherals)* to be launched from April 2004 onward.

multi-function machine having such versatile functions as copy, print, scan and fax

bizhub(accent on the first syllable, biz)

[meaning of the new brand]
“business + hub”
This compound word is a combination of “biz,” an abbreviation for business, and “hub.”
“hub” is a familiar word used in computer and networking world,
which means center of places, core of activities, and/or relay station for networking.

Values to be provided by “bizhub” brand

“bizhub” brand provides the following values to customers pursuing business efficiency and renovation:

Create new work style environment unrestricted by time and/or place
Create a dynamic exchange of knowledge and information sharing
Productivity and usability which accelerate business flow

A Goal aimed by “bizhub” brand
“Put yourself at the hub”

Placing business persons at the core of the business scenes is the initial concept of “bizhub”, and it is also the basic concept we continue to pursue in the future.

Through this new brand, Konica Minolta aims to contribute to intensifying business competitiveness of our customers, and to be an indispensable and reliable partner.

Cautionary Statement Regarding Forward-Looking Statements:

This press release includes forward-looking statements that reflect the plans and expectations of Konica Minolta Holdings, Inc. To the extent that statements in this press release do not relate to historical or current facts, they constitute forward-looking statements. The forward-looking statements are based on the current assumptions and beliefs of Konica Minolta Holdings, Inc. in light of the information available to it, and involve known and unknown risks and uncertainties. Potential risks and uncertainties include, but are not limited to, the ability of Konica Minolta Holdings, Inc. to integrate the operations of Konica Corporation and Minolta Co., Ltd. effectively, as well as the factors identified under "Forward-Looking Statements" of the Annual Report 2002 of Konica Corporation and "Disclaimer Regarding Forward-Looking Statements" of the Annual Report 2002 of Minolta Co., Ltd. Such risks, uncertainties and other factors may cause the actual results, performance or financial position of Konica Minolta Holdings, Inc. to differ materially from those expressed or implied in the forward-looking statements. Konica Minolta Holdings, Inc. undertakes no obligation to update publicly any forward-looking statements after the date of this press release.

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