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Konica Minolta Holdings, Inc.
Konica Minolta Business Technologies , Inc.
February 12, 2004

Konica Minolta Business Technologies Announces Business Strategies

Konica Minolta Business Technologies, Inc. (president: Yoshikatsu Ota), as a core business company of the Konica Minolta Group, announced a new "Business Strategies, " which consists of four management policies and three medium term objectives to enhance sales volume and to generate maximum profits and cash flows.

Business environment surrounding office equipment is drastically changing especially in technological and marketing aspects. In terms of technological aspect, more sophisticated R&D force is requisite to meet the needs of enhancing digitization and networking society. In terms of marketing aspect, diversification and higher volume demand from customers are evermore increasing, while competition is becoming more intense through globalization and penetration of borderless industries. In such an environment, Konica Minolta implements medium term objectives, which put emphasis on three fields where high growth is expected and where Konica Minolta can demonstrate its strength. In each fields, we will pursue "Genre Top Strategy" to gain top group positions, and at the same time, taking full advantage of our high quality polymerization toner, of which we have industry's highest production capacity, we will secure profitability and expand sales volume.

Management Policies:

  1. Providing high-quality and reliable products and services
  2. Building up genre top segments through selection and focusing
  3. Improvement of customer satisfaction through providing the right solutions
  4. Speedy management

Medium-term objectives:

  1. Office solution field:
    “Capturing position in the genre top group in color MFP field”

    We will become the most competitive company in the color MFP field where double market growth is expected in the next three years.

  2. Production printing field:
    “Ensuring firm position in the light production printing (POD and in-house printing)”

    A part of the vast $400 billion offset printing market seems to be altered by electro-photography , and the $9 billion production printing market is expected to triple to $27 billion Konica Minolta believes that this change is one of the most promising business opportunity in the coming years.

  3. SOHO field:
    “Securing position as a leading company in A4 color printer genre”

    We will strengthen and expand our own business opportunity by fortifying major retail channels, and reinforcing marketing in China which is strategically important area.

Cautionary Statement Regarding Forward-Looking Statements:

This press release includes forward-looking statements that reflect the plans and expectations of Konica Minolta Holdings, Inc. To the extent that statements in this press release do not relate to historical or current facts, they constitute forward-looking statements. The forward-looking statements are based on the current assumptions and beliefs of Konica Minolta Holdings, Inc. in light of the information available to it, and involve known and unknown risks and uncertainties. Potential risks and uncertainties include, but are not limited to, the ability of Konica Minolta Holdings, Inc. to integrate the operations of Konica Corporation and Minolta Co., Ltd. effectively, as well as the factors identified under "Forward-Looking Statements" of the Annual Report 2002 of Konica Corporation and "Disclaimer Regarding Forward-Looking Statements" of the Annual Report 2002 of Minolta Co., Ltd. Such risks, uncertainties and other factors may cause the actual results, performance or financial position of Konica Minolta Holdings, Inc. to differ materially from those expressed or implied in the forward-looking statements. Konica Minolta Holdings, Inc. undertakes no obligation to update publicly any forward-looking statements after the date of this press release.

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