KONICA MINOLTA

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Giving Shape to Ideas

Konica Minolta Establishes Regional Head Offices, Sales Subsidiaries and an Office in Asia, Expanding and Strengthening Business Technologies Business

Tokyo (April 13, 2012) - Konica Minolta Business Technologies, Inc. (Konica Minolta) is pleased to announce the opening of its regional head offices in Singapore and the United Arab Emirates (UAE) and establishment of sales subsidiaries in Vietnam and Turkey and an office in Thailand, with the aim to scale up and develop its core business technologies business for the Asia region. These initiatives are part of a major sales expansion to provide enhanced marketing and improved customer support in high growth markets such as Southeast Asia and the Middle East.

Background and aim

Konica Minolta was previously distributing its office equipment in Asian region through its local sales subsidiaries and distributors in each country. In light of the rapid market growth in this region, it became essential to strengthen sales activities through delivery of direct marketing, customer support and employee education. By setting up these new head offices, sales subsidiaries and an office in Southeast Asia and the Middle East, Konica Minolta aims to reinforce its sales and support structure to provide speedy and high quality services in response to the local market demand, thereby increasing its presence in the areas.

Function and objective of new companies

"Konica Minolta Business Solutions Asia PTE Ltd. (BSA)" in Southeast Asia and "Konica Minolta Business Solutions Middle East FZE" in the Middle East have been established as regional head offices. Their role is to supervise and manage a wide array of functions including sales, logistics, marketing and services to optimize business operations in their respective region.

Additionally, in order to deal with the increase in demand of OPS* in the future, Konica Minolta intensifies its operations to assist sales subsidiaries and distributors for boosting global competitiveness and market share. The new office in Thailand will work as the local base office of BSA and be responsible for conducting market research and business coordination with BSA and local distributors. That will enhance sales structure and boost customer satisfaction in the country.
In Vietnam and Turkey, Konica Minolta will provide high value-added services through its new sales subsidiaries by intensifying the existing distributors' sales network and developing marketing activities that quickly adapt to the local needs and requirements.

Konica Minolta is committed to continue developing business globally to fulfill the diverse needs of customers from their point of view, with our communication message of "Giving Shape to Ideas."

* Konica Minolta's Optimized Print Services (OPS) concept is based on a three pillared approach (Consult, Implement, and Manage) to optimize customers' print and document environments. Detailed information on OPS is available under:
http://www.biz.konicaminolta.com/services/ops/index.html?rellink=top

Outline of the new companies

Regional head office for Southeast Asia: Singapore

Company name Konica Minolta Business Solutions Asia PTE Ltd.
Representative Ryou Maruhashi
Location 10 Teban Garden Crescent, Singapore 608923
Established April 2012
Capital SG$3,225,000
Shareholders Konica Minolta Business Technologies, Inc. 100%
Business activities Supervision and management of sales subsidiaries, office and distributors for Southeast Asia. Import, sales and customer service of office equipment including MFPs (multi-functional peripherals)* and digital printing systems and related supplies, for the region.
Number of employees 189 employees (in the first year)

URL: http://www.konicaminolta.asia/business

Thai office: Thailand

Company name Konica Minolta Business Solutions Asia PTE LTD.
Thailand Representative Office
Representative Yuji Nakata
Location Room 3244-3245, Interchange 21, 399 Sukhumvit Road,
North Klongtoey, Wattana, Bangkok, 1010, Thailand
Established May 2012 (scheduled)
Business activities Market research and business coordination with BSA and local distributors.
Number of employees 6 employees (in the first year)

Sales subsidiary: Vietnam

Company name Konica Minolta Business Solutions Vietnam Co., Ltd.
Representative Nobuo Higashi
Location Room 1105, 11th Fl., Zen Plaza, 54-56 Nguyen Trai Street, District 1,
Ho Chi Minh City, Vietnam
Established May 2012
Capital US$1,500,000
Shareholders Konica Minolta Business Solutions Asia PTE Ltd.100%
Business activities Import, sales and customer service of office equipment including MFPs and digital printing systems and related supplies in Vietnam.
Number of employees 17 employees (in the first year)

Regional head office for Middle East: UAE

Company name Konica Minolta Business Solutions Middle East FZE
Representative Koichi Suzuki
Location P.O.Box 261369, Jebel Ali Free Zone Dubai, UAE
Established March 2012
Capital 12,000,000 Dirhams (AED)
Shareholders Konica Minolta Business Technologies, Inc. 100%
Business activities Supervision and management of sales subsidiaries, office and distributors for the Middle East. Import, sales and customer service of office equipment including MFPs and digital printing systems and related supplies, for the region.
Number of employees 14 employees (in the first year)

URL: //www.konicaminolta.com/me

Sales subsidiary: Turkey

Company name Konica Minolta Turkey İş Teknolojileri A.S.
Representative Gürsel Ak
Location Şerifali Mah. Barbaros Cad. Hattat Sok. No.19, Ümraniye 34775 Istanbul, Turkey
Established April 2012 (upon completion of the acquisition)
Capital 7,500,000 Turkish Lira (TRY)
Shareholders Konica Minolta Business Solutions Europe GmbH 100%
Business activities Import, sales and customer service of office equipment including MFPs and digital printing systems and related supplies in Turkey.
Number of employees 76 employees (in the first year)

URL: http://www.konicaminolta.com.tr/tr/is-coezuemleri/ana-sayfa.html

* Multi-functional Peripherals (Versatile computer peripherals with various functions such as faxing, printing, scanning, as well as copying.)

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