Green Marketing (distribution, sales, service, recovery, and recycling initiatives)
Providing Services to Solve Customers’ Environmental Issues
Helping Customers Reduce Environmental Impact through Optimization of Their Document Printing Environments
Contributing to workflow streamlining and lower environmental impact in offices through optimization of the document printing environment
The Optimized Print Services (OPS) offered by Konica Minolta is a solution that delivers benefits including optimized equipment arrangement and improved capacity utilization through an all-in-one contract for the operation of printing devices such as printers and MFPs. Konica Minolta offers OPS globally, and the companies that have signed global contracts with Konica Minolta thus far are located around the world in diverse industries that range from insurance and financial services to international logistics services and industrial equipment and consumer electronics manufacturers.
Optimization of the printing infrastructure through OPS not only helps customers streamline workflow and reduce costs in their offices; it also contributes to the reduction of environmental impact. For example, consolidating several printing devices into an MFP and updating to the latest models providing energy-saving effects can reduce power consumption significantly. Moreover, continuous monitoring of device usage leads to a reduction of wasteful printouts, while the digitalization of documents translates into reduced storage space and less consumption of paper resources.
Examples of Support to Reduce Environmental Impact through OPS
Konica Minolta Business Solutions (UK) Ltd., a sales company in the UK, has provided OPS to a local university since 2012. Completely reconsidering the work of creating documents on campus, such as not printing things that can be viewed online, resulted in a reduction of printing paper from 10 million sheets a year to 3.5 million sheets two years later. This also led to the removal of printing facilities established on campus, which had a big effect on reducing costs.
Konica Minolta Business Solutions France S.A.S., a sales company in France, provides OPS to customers in diverse industrial sectors. One customer, for example, is a marine transportation company, which requires a lot of documents for freight management. After examining the use of paper and the energy consumption situation of MFPs, Konica Minolta pointed out wasteful practices and proposed improvements to reduce CO2 emissions by 10% in three years. For an apparel company, which tends to confine environmental measures to the plant, in addition to pitching OPS, Konica Minolta also suggested making posters to raise employees’ environmental awareness, encouraging company-wide efforts, including in offices.
Support to Reduce Environmental Impact through Office Reforms
Enhancing the ability to provide solutions through actual practice in its own offices
Konica Minolta offers office solution services that contribute to work style reforms, on top of reducing environmental impact, through optimization of office environments. When Konica Minolta Business Solutions Japan Co., Ltd. moved its head office, it took a variety of measures in its new office in order to verify for itself the effects of its solutions and also to enhance its ability to propose solutions to customers by demonstrating actual practice.
Specifically, it implemented such wide-ranging office solutions as the optimal positioning of MFPs, the reduction of printouts and document storage space through document digitization, the reduction of business trips and transportation through the adoption of teleconferencing, and the increase of information management sophistication using the cloud environment.
These had big effects on reducing environmental impact and costs, including a 24% reduction in copy paper printouts, a 44% reduction in electricity consumption, and a 44% reduction in CO2 emissions. They also enabled more than 200 square meters of available space to be secured within the office. Additionally, work style improvements stimulated communication among employees, creating a highly productive office environment marked by on-target communication. What is more, this new office is used as a live showroom that customers can experience.
Holding IT Solutions Exhibition to Promote Reduction of Environmental Impact in Offices
Every year Konica Minolta Business Solutions France S.A.S., an office equipment sales company, holds the Eco Buro exhibition to promote office environments and business styles in which innovation creates excellent environmental performance. Together with many IT companies that are its business partners, Konica Minolta presents a variety of solutions that can help improve environmental performance in business offices to diverse customers ranging from major corporations to SOHO companies with the aim of working with customers to reduce environmental impact.
The Eco Calculator provided on the website can calculate the annual power consumption of products in Konica Minolta’s bizhub series of MFPs, allowing customers to conduct a simulation of reductions in energy costs and CO2 emissions that would result from replacing models.
Contributing to the Reduction of Environmental Impact through Print on Demand (POD) Service
Contributing to cost reductions and energy savings by undertaking customers’ printing work
The POD service offered by Kinko’s Japan Co., Ltd. handles printing in a short time according to customers’ requests. For example, by using this service during their busy seasons, customers no longer need to always have enough of their own printers ready to handle the print volume of peak times. This allows customers to keep down costs for installing and maintaining equipment, and it also translates into resource and energy savings for society as a whole.
Participating in carbon offsetting initiatives to reduce CO2 emissions as a society
Global warming is a huge environmental challenge that requires a worldwide response. Konica Minolta has set out a long-term environmental vision (the Eco Vision 2050), engages in Group-wide initiatives to tackle environmental problems, and makes active efforts to reduce emissions of greenhouse gases, including CO2. In order to drive further progress, the Group is also carrying out carbon offsetting initiatives.
Carbon offsetting is a method of combating global warming through emission reductions and/or sequestration made in another location to offset or compensate for all or a part of the CO2 and other greenhouse gases emitted from a company's business operations that simply cannot be reduced. Products, services, and events that make use of the carbon offsetting scheme are increasing year by year. It is gaining attention as a means for citizens, companies, local governments, and others to proactively contribute to the fight against global warming.