About Konica Minolta

Giving Shape to Ideas

Green Marketing

Konica Minolta's Approach

Background and Issues

Environmental issues such as global warming and resource depletion cannot be solved by the efforts of just one company. All companies need to raise their level of contribution to global environment preservation throughout the value chain. This can be achieved by going beyond the company’s immediate range of activities, and creating shared value with customers and other stakeholders.


Konica Minolta seeks to make a substantial contribution to the entire value chain by sharing its expertise and experience with customers to help resolve their environmental challenges. The goal is to strengthen relationships with customers and continually create shared value, building on the foundation of trust they have with Konica Minolta.

Key Measures

Strengthening relationships and helping customers solve their environmental challenges

  • Reduce customers’ environmental impact
  • Generate sales opportunities

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