KONICA MINOLTA

About Konica Minolta

Giving Shape to Ideas

Sustainable Marketing

Konica Minolta's Approach

Background and Issues

With growing public demands to address environmental problems such as climate change and resource depletion, corporations are expected to carry out environmental activities that not only minimize risks but also promote business growth. To do this, companies need to reach beyond their own organizations and share value with customers, local communities, and other stakeholders. By promoting activities together, companies and their stakeholders can raise their level of contribution to global environment preservation throughout the value chain.

Vision

Konica Minolta has been contributing to the entire value chain by sharing its expertise and experience with customers to help resolve their environmental challenges. It seeks to strengthen relationships with customers and continually create shared value, building on the foundation of trust they have with Konica Minolta.

Key Measures and KPIs

Contribution to sales made using DX to strengthen engagement with customers and solve customers’ issues

Konica Minolta helps to solve its customers’ environmental issues by providing the outstanding environmental technologies and expertise it is known for, and also by creating new business opportunities leveraging greater engagement. Moreover, the company is maximizing these efforts through its Environmental Digital Platform.

1) Support customers in reducing energy use and CO2 emissions by transforming their business processes
2) Contribute to the expansion of Konica Minolta product sales by strengthening customer engagement
3) Develop visuals to illustrate the amount of CO2 reductions achieved by Environmental Digital Platform solutions and explore counting the amount reduced by the solution towards our Carbon Minus contributions (CO2 reductions at customers, business partners and the broader society).