About Konica Minolta

Giving Shape to Ideas

Green Marketing

Konica Minolta's Approach

Background and Issues

With growing public demands to address environmental problems such as climate change and resource depletion, corporations are expected to carry out environmental activities that not only minimize risks but also promote business growth. To do this, companies need to reach beyond their own organizations and share value with customers, local communities, and other stakeholders. By promoting activities together, companies and their stakeholders can raise their level of contribution to global environment preservation throughout the value chain.


Konica Minolta has been contributing to the entire value chain by sharing its expertise and experience with customers to help resolve their environmental challenges. It seeks to strengthen relationships with customers and continually create shared value, building on the foundation of trust they have with Konica Minolta.

Key Measures and KPIs

Contribution to sales made using DX to strengthen engagement with customers and solve customers’ issues

Konica Minolta helps to solve its customers’ environmental issues by providing the outstanding environmental technologies and expertise it is known for, and also by creating new business opportunities leveraging greater engagement. Moreover, the company is maximizing these efforts through its Environmental Digital Platform.

Increase CO2 reductions (contribute to Carbon Minus status) for customers, business partners and society
1) Support customers’ reforms to operating processes and reduce energy use and CO2 emissions
2) Strengthen engagement with customers and reduce energy use and CO2 emissions by introducing Konica Minolta products
3) Deliver CO2 reductions by offering solutions from the Environmental Digital Platform and consider calculating their contribution to Carbon Minus status

KPI Result Target
Number of cases in which relationships with customers were strengthened 303 320 400 610
Number of sales negotiations in which Konica Minolta participated 153 160 180 260
Contribution to net sales
(Unit: million yen)
690 700 1000 1500

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