About Konica Minolta

Giving Shape to Ideas

Green Marketing

Konica Minolta's Approach

Background and Issues

With growing public demands to address environmental problems such as climate change and resource depletion, corporations are expected to carry out environmental activities that not only minimize risks but also promote business growth. To do this, companies need to reach beyond their own organizations and share value with customers, local communities, and other stakeholders. By promoting activities together, companies and their stakeholders can raise their level of contribution to global environment preservation throughout the value chain.


Konica Minolta has been contributing to the entire value chain by sharing its expertise and experience with customers to help resolve their environmental challenges. It seeks to strengthen relationships with customers and continually create shared value, building on the foundation of trust they have with Konica Minolta.

Key Measures

Strengthening relationships and helping customers solve their environmental challenges (fiscal 2020ーfiscal 2022)

  • Reduce customers’ environmental impact
  • Generate sales opportunities
  • Leverage co-creation to solve environmental issues by reaching across corporate boundaries

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