Green Marketing (distribution, sales, service, recovery, and recycling initiatives)
Konica Minolta's Approach
Background and Issues
Environmental issues such as global warming and resource depletion cannot be solved by the efforts of just one company. All companies need to raise their level of contribution to global environment preservation throughout the value chain. This can be achieved by going beyond the company’s immediate range of activities, and creating shared value with customers and other stakeholders.
Konica Minolta seeks to make a substantial contribution to the entire value chain by sharing the various environmental technologies and expertise that it has developed, and by helping customers resolve their environmental challenges. The aim is to strengthen relationships with customers and continually create shared value with them, building on the foundation of trust they have for Konica Minolta.
Strengthening relationships and helping customers solve their environmental issues
- Reducing customers' environmental impact
- Generating sales opportunities