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Giving Shape to Ideas

Environmental Policy, Vision, and Strategy

Eco Vision 2050

Formulation of Eco Vision 2050 for a sustainable Earth and society

Given the urgency of global environmental issues, global businesses have a great responsibility to help build more sustainable societies by reducing environmental impact. Konica Minolta announced its Eco Vision 2050, a long-term environmental vision designed to help realize a sustainable society.

Konica Minolta also has created the Medium-Term Environmental Plan 2016 as a milestone marker toward the goals outlined in its Eco Vision 2050.

Eco Vision 2050

  1. Reduce CO2 emissions throughout the product life cycle by 80% by 2050, compared to 2005 levels
  2. Promote recycling and effective use of Earth's limited resources
  3. Work to promote restoration and preservation of biodiversity

Approach to Setting Targets for CO2 Emissions in Eco Vision 2050

According to the Intergovernmental Panel on Climate Change (IPCC), greenhouse gas emissions in 2004 were 49 billion t-CO2, which, divided by a world population of 6.4 billion people, amounts to 7.66 t-CO2 per person per year. The amount of greenhouse gases that the earth can absorb naturally is thought to be 11.4 billion t-CO2. Divided by the projected population of 9.2 billion people in 2050, this means the earth could naturally absorb 1.24 t-CO2 per person in 2050. That is 80% less than current annual per capita emissions.

These estimates were used to determine the Eco Vision 2050 target of an 80% reduction in product lifecycle CO2 emissions by 2050, compared to a fiscal 2005 baseline. In addition, the Medium-Term Environmental Plan 2016 uses backcasting* from this target to set a target of a 40% reduction by fiscal 2016.

Backcasting: A way of thinking that involves defining a future action by sketching a desirable image of the future and a goal, and then looking back at the current situation from the perspective of that goal.

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