Konica Minolta’s Environmental Activities
Sales Activities to Solve Environmental Issues
(Green Marketing Activities)
Background and Issues
With growing public demands to address environmental problems such as climate change and resource depletion, corporations are expected to carry out environmental activities that not only minimize risks but also promote business growth. To do this, companies need to reach beyond their own organizations and share value with customers, local communities, and other stakeholders. By promoting activities together, companies and their stakeholders can raise their level of contribution to global environment preservation throughout the value chain.
Vision
Konica Minolta has been contributing to the entire value chain by sharing its expertise and experience with customers to help resolve their environmental challenges. It seeks to strengthen relationships with customers and continually create shared value, building on the foundation of trust they have with Konica Minolta.
Key Measures and KPIs
Konica Minolta contributes to sales by using DX to strengthen engagement with customers and help solve their issues.
By providing the outstanding environmental technologies and expertise that have been tested and proven within its own operations, Konica Minolta helps to solve its customers’ environmental issues while also deepening engagement to create new business opportunities. Through efforts to solve customers’ environmental issues, the Company also improves performance on KPIs, enhanced customer relations (through the acquisition of project information), participating in business negotiations (by submitting quotations), and sales contributions (through contract acquisition), thereby driving sales growth
Furthermore, the Company expands these business activities through the provision of its Environmental Digital Platform (Environmental DPF), which enables the following:
1) Supporting the transformation of customers’ business processes to reduce energy consumption and CO2 emissions
2) Strengthening engagement with customers to contribute to increased sales of Konica Minolta products
3) Visualizing the amount of CO2 reductions achieved through Environmental Digital Platform solutions and realized by customers and their supply chains, and exploring the inclusion of these reductions as Scope 4 contributions to overall CO2 reduction efforts
| KPI | Results | Targets | |||||
|---|---|---|---|---|---|---|---|
| FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2024 | FY 2025 | |
| Number of enhanced customer relations*1 | 285 | 303 | 338 | 424 | 359 | 371 | 371*4 |
| Number of times participating in business negotiations*2 | 212 | 153 | 230 | 372 | 211 | 258 | 258*4 |
| Sales contributions*3 (million yen) | 692 | 892 | 989 | 1100 | 915 | 1100 | 1100*4 |
- *1
- Number of enhanced customer relations: Number of business opportunities gained by providing customers with environment-related technologies and know-how.
- *2
- Number of times participating in business negotiations: Number of cases in which a quotation was submitted for proposed products among the enhanced customer relations.
- *3
- Sales contributions: Total amount of sales of products proposed at the above-mentioned business negotiations
- *4
- Targets for FY2025 have been revised based on FY2024 results.
Overview of Activities
The solutions provided by Konica Minolta include not only products and services, but also environmental expertise that is useful to customers. Through Green Marketing activities that provide the proven environmental expertise the company already possesses, Konica Minolta seeks to build corporate relationships by working with customers who appreciate its approach to environmental management to help them solve environmental issues. The aim of these efforts is to become the business partner of choice for companies around the world.
Fiscal 2024 Activity Results
Konica Minolta provided environmental seminars and lectures to an audience of 700 people from 607 companies to introduce Konica Minolta’s approach to environmental management, including practical examples. With direct visits difficult due to COVID-19, Konica Minolta conducted environmental opinion exchange meetings with 102 companies through web conferences to hear about customers’ environmental issues and present practical examples of Konica Minolta’s environmental initiatives. This activity, which started in 2014, has provided environmental technologies and know-how to more than 2,200 customers. Until fiscal 2023, this enhanced engagement led to an increase in participation in business negotiations with potential opportunities, but in fiscal 2024, the number of new customer relations and business negotiations decreased due to fewer opportunities to acquire new customer contacts, and the sales contribution amount did not meet the target. In fiscal 2025, Konica Minolta aims to achieve its goals by increasing new customers and leading them to participate in business negotiations through collaboration with the customer attraction activities of the Environmental DPF.
Business negotiation participation
Helping to Reduce Environmental Impact to Solve the Environmental Issues of Customers
Bizhub Eco
Konica Minolta has been developing Bizhub Eco service package revolving around MFPs to solve customers' environmental issues and concerns in Europe. Bizhub Eco sets the installed MFPs to the most energy and resource-efficient setting for the usage situation of the customer. For a fee, the package also includes a carbon offset for the entire product lifecycle, biodiversity protection measures in the form of tree planting activities, and local NPO support. By also providing signage to explain the green activities promoted by Bizhub Eco, Konica Minolta facilitates internal communication in the ’customers’ office.
