Green Marketing (distribution, sales, service, recovery, and recycling initiatives)
Reducing CO2 Emissions from Distribution
In order to reduce CO2 emissions associated with distribution, transportation must be streamlined and means of transportation with little environmental impact must be chosen. Konica Minolta is reducing CO2 emissions derived from distribution operations by measures such as shortening transportation distances through optimization of logistics facilities and routes worldwide, reducing the number of containers through improved loading efficiency, and reducing the frequency of air transport.
Reducing Air Transport by Improving the Accuracy of Demand Forecasting
Transporting the same weight of cargo over the same distance, an airplane emits 57 times more CO2 than a ship (value published in the GHG Protocol).
Konica Minolta usually uses ships to transport office equipment products internationally. However, when a situation occurs where air transport must be used, CO2 emissions increase as a result. That is why the Group is striving to reduce the frequency of air cargo transport by increasing the accuracy of its demand forecasting and improving its inventory management system.
In fiscal 2015, the Group continued to make focused efforts to reduce air transport by minimizing the occurrence of quality problems, sticking to development schedules, and improving demand forecasting. Additionally, it worked at supply chain management measures such as optimization of supply management.
Improving Transport Container Loading Efficiency (Optimization)
In Europe, Konica Minolta uses Germany as a base to ship office equipment products to European countries. It mainly uses containers for these shipments. Improving the efficiency of loading containers used to be an issue, since the products come in many different sizes and shapes, and the amounts change from day to day. Konica Minolta adopted a loading simulation program in an effort to improve loading efficiency, thereby reducing CO2 emissions during transportation.
Promoting a Modal Shift
Konica Minolta has been promoting a modal shift for the long-distance transportation of products and parts, switching from aircraft and trucks to ships, railways, and other means that emit less CO2.
In Europe, for instance, it uses barges that run along the Rhine River as the means of transportation from the Port of Rotterdam in the Netherlands to its base warehouse in Emmerich, Germany. In the U.S., it has reduced CO2 emissions by using railroads when transporting cargo from the Port of Los Angeles on the West Coast to the interior and the East Coast.
Reconsidering Distribution Routes and Consolidating Logistics Facilities
Konica Minolta is reducing CO2 emissions from its distribution processes by proactively restructuring its logistics facilities around the world.
In fiscal 2015, Konica Minolta consolidated logistics for office equipment and service parts shipped worldwide from production sites in China. Integrating the logistics process for these products, which used to be handled separately due to constraints at the production sites and other factors, improved distribution efficiency.
Milk Run Logistics (Common Collection of Cargos)
The term "milk run" originally came from the milk collecting system of dairy producers who visited dairy farms to collect milk in a single vehicle. In the manufacturing industry, it refers to a collection method in which a single vehicle is used to make rounds picking up goods from various suppliers instead of requesting each supplier to deliver goods individually.
Konica Minolta is using milk run logistics in the suburbs of Wuxi City in Jiangsu, China. This helps to reduce CO2 emissions by shortening the total driving mileage of the trucks.
In addition, the Group is also reducing waste by using re-usable boxes instead of cartons to transport the parts.
Konica Minolta carries out joint distribution of office equipment with Epson Sales Japan Corporation, including installation work, in the Kanto and Koshinetsu areas in Japan. These initiatives result in high-quality delivery and installation operations that raise the satisfaction of customers and help reduce CO2 emissions.