Green Marketing (distribution, sales, service, recovery, and recycling initiatives)
Reducing Environmental Impact in Sales Activities
Reducing CO2 Emissions Associated with Sales Activities
Introducing Eco-friendly Vehicles to Its Sales Fleet and Promoting Eco-driving
Konica Minolta promotes the management and reduction of CO2 emissions from the business vehicles operated by its sales companies around the world. The Group is promoting measures such as reducing the amount of travel through more efficient sales and service activities, introducing eco-friendly vehicles with low emissions of CO2, and eco-driving to reduce energy consumption.
Eco-driving Initiatives at a Sales Company in Japan
Konica Minolta Japan Inc. has installed a vehicle operation management system in all company-owned vehicles. This system constantly gathers and stores data about the way company-owned cars are being used, such as the rate of sudden acceleration and deceleration, driving time, fuel consumption, and so on. Using the data, drivers of company vehicles are encouraged to cut down the energy consumption as much as possible and reduce the environmental impact of vehicle use by, for example, preventing long-time idling.
Adoption of Renewable Energy
Solar Power Generation Initiatives
Sales companies in Belgium and the U.S. have adopted renewable energy. Konica Minolta Business Solutions (Belgium) N.V./S.A. has been generating electricity with a photovoltaic installation on the roof of its building since 2010. It uses this renewable energy to power its offices and showrooms. Meanwhile, Konica Minolta Business Solutions, U.S.A., Inc. built a photovoltaic installation in the parking lot of its head office in 2013 to generate electricity to power its offices. Solar panels have also been installed on the roof of a new R&D building (SKT) opened in April 2014. The combined electricity generated using renewable energy in fiscal 2015 was 1,147,486 kWh.
Konica Minolta is committed to environmental management based on the concept of Creating Shared Value (CSV), which aims for both business growth and the resolution of social challenges. The Group sees renewable energy as one means of achieving CO2 reductions and business growth. It plans to keep its annual generation of electricity using renewable energy at 1,000 MWh or more in fiscal 2016 and beyond (approximately 2.5 times the fiscal 2013 level).
Photovoltaic installation on the roof of the company building (Belgium)
Photovoltaic installation in the company parking lot (The U.S.)
Environmental Contribution Activities and Initiatives to Raise Employees’ Environmental Awareness
“Sustainable Day” to Raise Employees’ Environmental Awareness
Konica Minolta Business Solutions France S.A.S., a sales company in France, holds a Sustainable Day that encourages eco-friendly initiatives and participation in charitable organizations, in an effort to raise employees’ awareness of CSR. Enabling contact with various initiatives, such as education about environmental policies, the sale of honey harvested by the company, the use of eco-friendly vehicles (electric cars), and appropriate waste disposal, this event is an opportunity for each and every employee to foster an awareness geared toward the creation of a sustainable society.
Beekeeping with the Aim of Raising Awareness of Biodiversity
Konica Minolta Business Solutions France S.A.S. has greened the roof of its building in Paris and set up bee nest boxes to keep bees. There is a tradition of valuing honeybees in France, and people understand the importance of beekeeping, especially in a city with such a high population density. The honeybees raised in these nest boxes help to pollinate many kinds of plants such as fruit trees, vegetables, and flowers in the surrounding area.
Moreover, the honey that was collected was bottled and sold to employees, with the proceeds donated to a charity fund. Through this initiative, the company is raising employees’ awareness of the preservation of biodiversity and also contributing to the community.
Supporting the Green Marathon, the Objective of Which Is Reforestation in Ethiopia
The Green Marathon has been held in Brittany, France since 2011 with the objective of reforestation in Ethiopia. In an endorsement of this goal, Konica Minolta Business Solutions France S.A.S. has continued to support the marathon since its inception.
The marathon intends to contribute to society in various ways, including the spirit of sport and the protection of the natural environment. It conducts an initiative to plant one tree per kilometer run by each participant, in order to support the restoration of forests in Ethiopia, a country where 1,400 square kilometers of forest is lost every year.