Green Products (product initiatives)
Green Products Certification System
Overview of the System
Striving to develop highly competitive products that contribute to higher earnings for the company while also helping to reduce the environmental impact of customers and society at large
In operation since fiscal 2011, Konica Minolta’s Green Products Certification System is an original process for evaluating and certifying products with superior environmental performance. The system aims to create environmental value suited to different businesses and product characteristics in order to help customers and society at large reduce environmental impact. While conforming to the standards of environmental labels used in different countries, Konica Minolta introduced its own system, in order to provide products that reduce environmental impact even further.
To be certified as a Konica Minolta Green Product, a product must meet criteria established for different businesses and product characteristics with respect to certification standards tailored to environmental issues. The goals that must be met are set at the product planning stage, and the product is certified at one of three levels based on its degree of achievement.
The Medium-Term Environmental Plan 2016 set specific targets for increasing certified Green Products’ share of total sales. Working to achieve these targets, Konica Minolta developed highly competitive products that help customers and society reduce environmental impact while also improving earnings. Simultaneously, the Group disclosed the environmental performance of certified products in various media, including product catalogues and websites, to educate the public about these efforts.
- Sustainable Products (SP) certification standards require that the product not only embody superior environmental performance not typically achieved by earlier products, but also incorporate original technology. While seeking to reduce the environmental impact of all of its products, by setting a very challenging certification level, Konica Minolta aims to promote innovation and contribute more proactively to sustainability.
Results for Fiscal 2016
In fiscal 2016, Konica Minolta placed 22 new models of certified Green Products on the market, bringing the total to 204. Sales of Green Products in fiscal 2016 came to 616.8 billion yen, or 64% of the consolidated net sales. This increase over the figure of 57% (590.7 billion yen) in fiscal 2015 helped customers and society to reduce environmental impact and contributed to earnings growth for Konica Minolta.
Also, in fiscal 2016, Green Products had a CO2 reduction effect during product use of 58.4 thousand tons and represented 33.3 thousand tons in effectively used resources.
Activity Policies for the Medium-Term Environmental Plan 2019
Under the Medium-Term Environmental Plan 2019, launched in fiscal 2017, Konica Minolta is working to realize “Carbon Minus” status, which is a new goal included in its Eco Vision 2050. The company is combining optical, image processing, measurement, and other technologies with its strengths in digital technology to create products and services that can make a contribution to our planet. The aim is for products to help provide solutions to environmental and social challenges based on the SDGs.
In order to accelerate these efforts, Konica Minolta launched a Sustainable Green Products Certification System in fiscal 2017, by expanding its original Green Products Certification System. In addition to adopting these certification standards for reducing environmental impact and resolving social issues from the perspective of the SDGs, the company aims to increase sales of these products to 770 billion yen (70% of product sales) by fiscal 2019.
Sustainable Green Products Certification System
The Sustainable Green Products Certification System sets out certification criteria for each business area and product characteristic as part of efforts to help solve environmental and social issues. Products that meet the certification standards are classified into three levels. As with the previous Green Products Certification System, it complies with environmental labeling standards found in countries around the world. In addition to reducing environmental impact, the system will lead to products and solutions that also help solve social issues from the perspective of the UN Sustainable Development Goals (SDGs).