About Konica Minolta

Giving Shape to Ideas

Green Marketing

Supporting Customers to Solve Their Environmental Issues

Overview of Activities

The solutions provided by Konica Minolta include not only products and services, but also ideas or forms of expertise that are useful to customers. Through Green Marketing activities that provide the environmental expertise already demonstrated within the company, Konica Minolta seeks to build corporate relationships by helping solve environmental issues, and by enhancing appreciation of its environmental management.
The aim of these efforts is to become the business partner of choice for companies around the world.

Fiscal 2016 Activity Results

In fiscal 2016, environmental seminars, lectures and factory tours were held throughout Japan, with a total of 328 companies and 446 customers participating. At EcoPro 2016, where Konica Minolta exhibited in December, environmental consultation was provided to 121 companies. As a result of visiting more than 100 companies and exchanging opinions, relationships were strengthened with over 60 companies.
Similar activities were also launched in fiscal 2016 in China, where there has been remarkable strengthening of environmental laws and regulations. Environmental management exchange meetings and factory tours were held ten times in five locations in China. A total of 173 companies, 277 customers, and 11 local government officials participated and obtained first-hand knowledge of the expertise developed at Konica Minolta’s Chinese production sites. As a result, relationships were strengthened with more than 20 companies. In addition to sharing mutual expertise, not only concerning the environment, but also on a wide range of fields such as quality, production technology, and human resources development, ongoing exchanges were established with some customer factories.

Green Marketing activities in China

Voice of a Customer | NGK Insulators, Ltd.

NGK Insulators develops and supplies products related to social infrastructure for secure and comfortable lifestyles, as well as products useful for environmental protection. Our corporate philosophy is to provide products that contribute to a better social environment and to create new value. The sales ratio for NGK Insulators products that help protect the global environment, such as automobile emissions control devices, exceeds 50%. Launched in fiscal 2016, our 4th Five-Year Environmental Action Plan sets concrete targets for the development and promotion of environmental products, our main business activity, while maintaining environmentally responsible manufacturing. The plan has been adopted by the entire NGK Insulators Group.
In fiscal 2015, we started holding information exchange meetings with the Environment Division of Konica Minolta, and asked the company to provide us with an in-house seminar in December 2016. More than 100 employees participated in the event, including those from our business divisions and from the CSR and public relations departments of our head office. The discussions were quite lively. In particular, I realized that clearly demonstrating how environmental initiatives can contribute to business activities fosters the understanding of frontline workers, which in turn helps to invigorate environmental activities.
We are celebrating our 100th anniversary in 2019. We believe that actively promoting our environmental activities to stakeholders will lead to new business opportunities. NGK Insulators will continue to deepen cooperation with Konica Minolta, and we hope to collaborate with them to develop even greater environmental contribution activities.

Kazumasa Takeuchi
General Manager, Environmental Management Department
NGK Insulators, Ltd.

In-house seminar

Voice of a Customer |
JTEKT Corporation (auto parts and machine tool equipment manufacturer)

Although JTEKT had set high CO2 emissions reduction targets for its long-term group vision, our programs stagnated since all the energy-saving measures we thought of had already been done. Top management told us that it might be a good idea to get a third-party assessment, and we turned to Konica Minolta for an energy-saving diagnosis.
We received very helpful ideas including visualization measures to monitor costs and CO2 emissions reduction effects, prioritization starting with investment recovery, and the creation of execution plans. The energy-saving diagnosis became an opportunity to revitalize energy-saving activities at our other plants. Based on joint activities by the management department and frontlines, we realized the importance of sharing a sense of accomplishment in order to achieve further improvements. We believe that companies from different industries can share their technologies and expertise to achieve an even greater environmental contribution. We will continue to value the deep relationship of trust we have built with Konica Minolta through these environmental activities.

Kiyonori Ito
General Manager, Environmental Management Department
JTEKT Corporation

Visiting a Konica Minolta site to see environmental measures

Studying potential environmental measures at a customer’s plant

Voice of a Customer | Shanghai Huahui Silk Products Co., Ltd. (textile manufacturer)

Chinese environmental regulations have been getting stricter by the year. Since companies in the dyeing industry use large amounts of energy and water, the government asked us to make special efforts to save energy and water. Since our firm does not have experts in energy and environmental measures, we were wondering how to comply with the government requests. Then we were contacted by Konica Minolta, a company we knew through its inkjet textile printers. They said members of their environmental team would be visiting China from Japan, and they offered to help us. The team visited us several times and empathetically reviewed our energy and water usage situation before proposing a solution. Several of the measures they suggested, we then implemented. In addition to providing us with inkjet textile printers, Konica Minolta gave us very useful support including related areas, and helped us deal with the environmental issues we faced. Based on the trust created, we intend to maintain a long-term relationship with Konica Minolta.

Chen Yundai
Shanghai Huahui Silk Products Co., Ltd.

Studying potential environmental measures at a customer’s plant

Launch of “biz-Library (Environmental Management)” Content Support Service

Konica Minolta believes that digitizing and sharing the environmental management expertise it has accumulated with even more companies will dramatically increase its contribution to the environment. Accordingly, an online content service, “biz-Library (Environmental Management),” was launched in fiscal 2016. This service provides videos and documents featuring practical case studies from Konica Minolta. The content targets four challenges faced by many companies: formulating environmental strategy, responding to revised environmental ISO standards, energy saving and cost reduction in factories, and management of chemical substances. Customers can also utilize the manuals and tools actually used by Konica Minolta, allowing them to promote effective and efficient environmental impact reduction activities inside their companies.

Image from the video

Activity Policies for the Medium-Term Environmental Plan 2019

With the Medium-Term Environmental Plan 2019, Konica Minolta sees its Green Marketing activities as new business opportunities and a way to help achieve the SDGs. In addition to ongoing plans to digitize environmental knowledge and expertise, the aim is to further reduce environmental impact and create business value by expanding customer relationships globally.
Konica Minolta has over two million corporate customers worldwide. While there are limits to what one company can achieve on its own, by collaborating with customers and creating value shared with them, Konica Minolta can further enhance its contribution to the solving global environmental issues.
Accordingly, it is necessary to connect people and information through digitization. By using data collection and analysis to bring together the environmental information and expertise of Konica Minolta and its suppliers and customers, the knowledge becomes even more meaningful and can lead to solutions for new problems. Konica Minolta will continue to work closely with business partners and customers based on its own environmental expertise and technology.

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