About Konica Minolta

Giving Shape to Ideas

Green Marketing

Supporting Customers to Solve Their Environmental Issues

Overview of Activities

The solutions provided by Konica Minolta include not only products and services, but also environmental expertise that is useful to customers. Through Green Marketing activities that provide the proven environmental expertise the company already possesses, Konica Minolta seeks to build corporate relationships by working with customers who appreciate its approach to environmental management to help them solve environmental issues. The aim of these efforts is to become the business partner of choice for companies around the world.

Fiscal 2019 Activity Results

Konica Minolta provided environmental seminars and lectures in Japan to an audience of 1,560 people from 948 companies to introduce Konica Minolta’s approach to environmental management, including practical examples. At EcoPro 2019, held in December in Tokyo, visitors were introduced to Konica Minolta’s environmental management approach to solving environmental issues linked with a business plan, and the response was very favorable. The company’s environmental consultation stand offered advice to visitors from 188 companies. Along with providing the environmental expertise practiced by Konica Minolta through the years, Konica Minolta representatives also visited some of the consultation recipients after the event to talk about environmental performance.
In China, where environmental laws and regulations have been substantially tightened, Konica Minolta held 22 environmental exchange meetings at customer sites and at its own factories. A total of 102 people from 62 customer companies gained expertise developed at Konica Minolta production sites in China and toured Konica Minolta facilities where the expertise is implemented. In some cases, expertise was mutually shared concerning a wide range of fields in addition to environmental performance, such as quality, production technology, and human resources development. There are also ongoing exchanges now being carried out between Konica Minolta sites and other factories.

Building the Environmental Digital Platform

Global environmental problems are pressing challenges facing the whole world and cannot be solved by the isolated efforts of individual companies. Recognizing this, Konica Minolta has already opened up its reservoir of expertise in environmental management for business growth and cost reduction, has been sharing it with many other companies through digitization of our expertise.
Konica Minolta is in the process of digitally sharing its environmental expertise with a base of more than 1,000 companies that it has built through its environmental activities. By allowing these companies to share their environmental knowledge with each other and by providing a place to collaborate and create new value, Konica Minolta believes it can dramatically increase its contribution to environment. Konica Minolta launches the Environmental Digital Platform, aiming to help reduce the environmental impact of industry and society as a whole. The platform will enable companies to share and utilize their outstanding environmental technologies and expertise that Japanese companies have amassed. At EcoPro 2019 in December, Konica Minolta introduced the Environmental Digital Platform to customers via a panel exhibit and seminars, and over 80 companies showed their interest in their participation to the Platform.
Pilot run Trial operation of the Environmental Digital Platform began in June 2020 with 16 companies participating. The Group believes that the more our stakeholders use this platform, the more the Platform will grow, and it will become a place to find highly convenient solutions. The aim is not only to create opportunities to grow by helping to solve environmental and social issues, such as those addressed by the UN Sustainable Development Goals (SDGs), but also to accumulate advanced technologies and expertise, increase their utility value, and create business opportunities.

Click image to enlarge

Example of Environmental Digital Platform Content
biz-Library : Environmental management Support Solution

Konica Minolta believes that digitizing and sharing the environmental management expertise it has accumulated with even more companies will dramatically increase its contribution to the environment. It has provided an online content service, biz-Library (environmental management), since fiscal 2016. This service provides videos and documents featuring practical case studies from Konica Minolta. The content targets seven challenges faced by many companies: (1) formulating environmental strategy, (2) responding to revised environmental ISO standards, (3) energy saving and cost reduction in factories, (4) management of chemical substances, (5) efficient use of resources and cost reductions in factories, (6) methods of calculating Scope3 CO2 emissions, and (7) waste management by companies. Customers can use the manuals and tools actually implemented in Konica Minolta, allowing them to promote effective and efficient environmental impact reduction activities in their companies. These contents are shared on the Environmental Digital Platform mentioned above.

Efficient use of resources and cost reductions in factories

Methods of calculating Scope 3 CO2 emissions

Waste management by companies

Voice of a Customer | Panasonic Corporation

The Panasonic Environmental Vision 2050 was established in 2017 with the goal of “energy used < energy created.” However, by working alone on specific environmental activities to achieve that goal, it seemed like the speed of Panasonic's efforts was limited. Over many years, I have heard about Konica Minolta's environmental management efforts via my interactions with its people in various situations, such as social events for our neighboring plants in China. Recently, I was invited to learn about Konica Minolta's Environmental Digital Platform. The concept was very appealing, so we joined the platform. I would like to work with Konica Minolta to share expertise across corporate boundaries and to collaborate and create new value by solving the challenges already faced by the participating companies. I am very excited about working with everyone to make this fantastic initiative succeed. Thank you for this opportunity.

Masaharu Kusumoto
Director, Environmental Management Department, Quality & Environment Division, Panasonic Corporation

Back to top